Latoya Clarke

Latoya Clarke

Assistant Director, Digital Content, HR Communications

I am a communications professional with a decade of experience shaping how organizations present themselves to key stakeholders like employees and clients. My expertise spans digital communication design, growth marketing, and strategic communications, all driven by a passion for delivering cohesive, compelling brand stories that resonate with broad audiences.

I have supported HR and corporate communications for well-known organizations, including higher education institutions, award-winning marketing agencies, and a global investment firm. At these organizations, I implemented innovative digital strategies to enhance employee and client engagement through the development of new websites, streamlining of internal communication processes, and creation of targeted engagement campaigns.

I am currently in graduate school, working on a master's thesis that explores impactful HR communications planning through questions such as:

• What motivates employees to join and stay committed to an organization?
• Which organizational values and benefits most effectively enhance employee engagement?
• How does transparent messaging cultivate trust and loyalty across the organization?
• How can digital strategies, like web design and digital marketing, elevate the employer brand?

Education

Baruch College, City University of New York
Master of Arts in Corporate Communications (In progress)

State University of New York at Albany
Bachelor of Arts in Information Science, 2013